Jay Drake,

Fair enough. However, let me ask you, can you really conceive of 100 different keyword phrases for the average small e-commerce site that are not obscure and not spamming? I doubt it.

The fact that number (100) was even used smacks of spamming. Assuming that these "keyword phrases" are to be used in the content, you would have to be especially creative to make in also readable in context for the human visitor.

Now, let's say it's a very large e-commerce site with many different product categories, okay, yes I could see 100 different keyword phrases. I would still recommend focus. It is better to master a few main categories rather than simply show up on the radar for most of them.

__________________
DrTandem's San Diego Web Page Design, drtandem.com