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Originally Posted by apisdesign
I think what's being encouraged here is spam.
To say that you want to be #1 for a phrase with 100 impressions a day as well as be #1 for 100 phrases with 1 impression a day is silly. Why not go for being #3 for 1000 phrases with 1 impression a day? Etc, etc, etc.
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No... Not spam. Highlight of the content you have rather than trying to spam your full site with a small set of key phrases. If you have a section of your site devoted to dolls and that section includes this doll and that doll and the other doll, each page should be optimized for it's own content rather than trying to optimize all your pages for 'toys'. (Using my prior example of an online toy store.)
If you just optimize for those heavy hitting key phrases across your site then you aren't showing the content you have, you're just trying to get a high result in a specific phrase which, at best, walks the line between optimization and spam.
PlanHouse started this year barely within the top 200 results for house plan(s)/home plan(s) as our target key phrases and with plenty of work and trial and error and a great deal of help from what I've read here and elsewhere I managed to move up into the top 30. Florida knocked us back down closer to 60 or 70 and since then we've pulled back up into the 40's/50's and continue to work on that. This is great, but we realized fairly quickly that there were a huge number of opportunities we were missing and we've started to work on teritiary phrases such as 'acadian house plans' or 'acadian home plans'. (Yay! #3 and #2 respectively!)
We also realized that we weren't really letting the search engines in much farther than our front door, and our current efforts are to open the site, clean up the code to be sure it doesn't send broken HTML and make every page sing it's own praises, not just create a cacophany of house plan(s)/home plan(s). If a plan is a single story acadian home plan it should say so and those are the key phrases it should target.
Enough rambling from me. Don't even get me started on our new Gallery Listings and our coming Local Resources efforts. (But if you're curious, see where our site shows up for 'kitchen and bath jackson ms'/'interior decorators jackson ms'/'interior designers jackson ms'/'subcontractors jackson ms' --> The list goes on.) :)