I love SES.
I'm attending my 6th SES next week. Each time, we can see a dramatic increase in our business shortly after I return. I get so many ideas from people at the lunch table, watching the site reviews, etc. It is always amazing to me that no matter how many times I attend, I always learn more than the last time I went.
It helps that I'm a speaker (people recognize me and come over to talk), but the networking is where I see a huge amount of value as well. It seems that every time I end up at a lunch table with someone from MSN search lately. They're very interested in my business, then give me some ideas for other ways to promote it. Of course, I get the "Why not move to .net" or something else that won't happen, but they really want an answer - so they get it. Poor guys. :-)
If you're serious about search marketing, there is no excuse for not attending. There is far too much value in being there.
Brian.
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