Submitting Articles and Press Releases
If you want to build recognition, buzz for your company or organization, appropriately placed articles are an excellent tool.
I am the public voice of my company and I write all the Press Releases as well as monthly syndicated articles in my fields.
Publishing these is very simple, but took some time and research on my part. Ask yourself one simple question, what industries to I write for? Then do the research and compile a list. I went so far as to call major publications that I was interested in and have created relationships with staff writers - I feed them content and in return they post my URL on their websites.
Now, my URL is linked to constantly from every major and most minor publications in my industry.
Excellent information, excellent exposure, and hey, I'll take the improve IBL count as well.
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