I do think AdWords is for beginners (and others too). It has a lot of avantages:
1) strict budget (you can set it at 1$/day - to begin)
2) you can fix precisely the CPC: what are you ready to pay for a visitor?
3) you can exclude websites
4) you can see the stats very precisely
5) you can reach both websites and the search engine
OTOH, you must find the right keywords. Difficult? Yes. But you can predict the traffic and you can test them with a small budget for one day or two.
Is AdWords perfect? No. There is some competition. General words are expensive. AdWords is very good for specialized websites. For general websites, I would recommand another form of advertising.
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