About a year or more ago there was a thread where we listed the main factors to consider when optimising a page or web site. I've tried to find it but at the risk of repeating what we have already done, can we do it again or perhaps somebody can include a link to that thread?
Here's a start
- the presence of the search term on the page;
additional instances of the term as text
the term as an alt text
is the term part of the description
within the H1, H2 or H3
is it part of the domain name
is it a generic term or a trade name
is it in the file name
relevance of the page which is a function of the number and relevance of pages that in turn link to that page;
How relevant the links coming in to the page are both as a function of the content on the originating page and the text within the link
Is the web site on DMOZ (Open Directory Project)
The age of the domain name
How long the content has been online
Quality of the content - broken links
Accessibility
Frequency of updates to the web site
Associated terms on the web page (see Google sets)
size of web page - amount of text
size of web site
relevance to country of search - .co.uk or .com
duplicate content
All contributions gratefully accepted. I think we got to about 100 relevant factors in optimising a web page.
Simon