Hi,
Content is the king - I agree, but when it comes to business websites, Conversion is the Emperor. There is no point in having a lot of content if it wont sell your product and I dont mind having a complete flash website when I know I can get a very good conversion rate from it.
Poor search engine ranking can be supplemented by having paid listings but lack of a content that wont sell cannot be suppemented with anything.
I belive that the content should be aimed at conversion and not toward search engine listings. Later, when you have a good content then you can do your best to tweak it in order to rank well.
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