Content is king. Content sells, not SE position.
If you are #1 in every SE in the world, but your site, product and design stinks, I won't be back, and I won't buy, no matter HOW popular your site is.
I was recently looking for a mailing list manager for our email program. Wanted something where users could sign-up online to our list, double-opt-in. Something that was easy to use, etc.
I spent 4 weeks looking, using the search engines, especially Google. The firms I found supplying such software came up high in the search engines, but their web sites sucked (can I say that here??) They were not professional looking, sometimes things were "broken" and their content really stunk, poor grammar, spelling, etc. I never went back. Then, by accident, not by major search engine, I found a firm in Florida. Their site was IMPRESSIVE. It all worked, the content was good, their writing was good. I make contact with them, and their word and product was as great as their site, even though their site was not easy to find. I purchased their product, not only that, but I constantly guide people in their direction. Content rules. It's your site content, look, feel and personality that convinces me to buy, not your search engine ranking. Period.
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