Quote:
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Originally Posted by greeneagle
There is nothing hidden anywhere, but let’s take for example: same sized font in consecutive header tags.
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Perfect example. Penalizing *that* would be just ridiculous. You can *optically* indicate levels by color, font, indent, background, you-name-it-we-use-it. This should be up to the Designer.
If Google would take
Code:
h1,h2,h3 {font-size: 1em}
h1 {font-family: courier}
h2 {font-family: verdana}
h3 {font-family: tahoma}
as indication for spam, they would be completely nuts.
Your Matt Cutts quote gives a hint what the Goog is up to. They apparently know that you can't simply judge by the use of certain CSS elements, there have to be other factors present before something "qualifies" as spam.
A sort of trigger operating at various levels would IMO be appropriate. Levels, because you need to have the chance to get out with a "zero" rating: A simple addition of "spam indicators" won't do justice.
But I think they know that.
faglork