[quote="stevan"]I received this email from a link partner about Google any truth about it ???
Hi Stevan,
I think the email in question in misguided. It contradicts logic that Google would penalize a site for exchanging with non-related sites, unless such a site was blacklisted for 'black hat' tactics. More likely, Google would simply highly discount such links, as it does not with forum links, etc.
That said, why link to someone who is not linking back? So I would honor their request. Now there is some debate whether links to high
pr sites can actually boost your own ranking, so if their site has very high
pr IN YOUR SAME CATEGORY, you might choose not to reciprocate.
I consider a link to an outside source a service for my customers, not for the site in question. If I think the link is valuable, I will continue to leave it on my site.