Enigma - the reality of cracking the code
Google Junky,
my purpose in quoting enigma is that the people who claim to crack the Google algorithm try to present their findings on the same scale as the breakthrough in WW2. There's no comparison.
We all need to relax a little. If you spend all your time trying to crack the code rather than focusing on communicating and delivering value to potential clients you'll ultimately deliver a less valuable business proposition.
Any advantage gained will be entirely ephemeral. Let's all enjoy the challenge.
P.S.
This threads about the newly discovered value of outbound links.
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