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Old 11-01-2005, 06:47 AM
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dburdon dburdon is offline
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Default Outbound versus Inbound Links

Google Junky,

your research got me thinking.Why should one outbound link be so strong in the SERPs?

Trying not to corrupt or bias the existing Google SERPs, I searched for "Novatex Texas" on Yahoo.

The php pages from the company web site featured 1&2 in the SERPs. From there I went back to the dot.com home page. This is PR3. Has good title and meta tags.

I found 70 IBLs logged with Google and 1,815 IBLs logged with MSN. These links are all pointing towards the Novatex site!!!

In addition, the Novatex title tag includes "Novatex". "Texas" is included in the keywords meta tag. And "Texas" is included at the base of the page.

One negative, perhaps, is that the site is coded in php. I always thought php was fine with Google. Why should the Novatex web site do so poorly in Google against a PR4 blog with 1 relevant outbound link?

Other thoughts?

I guess right now its only 4:20am in Texas. So Jeff can sleep on this one.
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