I looked at the top ten results including yours.

All but 2 have Novatex in an outbound text link and texas atleast in on-page text rather than a text link.

I looked at the popularity of the word. According to Overture, the word Novatex turns up no other additions to itself other than simply Novatex. It was searched 59 times in the last month.

Not sure if you have ever done this trick but here it is.
Do a search with an asterick as "Novatex*texas" with quotes
This allows anything to be in between the words.


If I had to guess I would say this....

I believe that you just happen to be the only person with the words so closely together and inturn makes you the most relevent. Your site was the only one that shows in the results.

If you do it without quotes and still the asterick. You are still the only site with those words as close to each other.

It would be interesting to see a site that had it the same but in plain on-page text only. The outcome would prove interesting.

I'm really glad you brought this up. This is the stuff I love to look at and investigate. One day I might go outside and see the sun....maybe. :)

As a sidenote: I did put up a small form to make it easier to check the datacenter we all seem to be watching. If you would like to use it then feel free. I form uses prsearch.net, but I changed it to use the new datacenter and search within the first 1000 results.
http://www.horsesearchengine.com/jagger/