You can embed Flash on an HTML page and validate it. MSN once said that all sites "must" validate by January 1, 2005, which was crazy - if the New York Yankees posted their roster online and it did not validate, it would not be ignored.

I vadidated my 3 personal sites and did not see an improvement. This is probably one of 100 factors they look at, and it probably helps 1%. I want that 1%.

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Sincerely, Jacob
SEO Houston
Everything looks better in Safari