OK - So I imagined that my site suddenly fell into oblivion on Goog.

What do I do? After getting over the sheer panic...

Read posts like yours and go f***ing A right!

Then thank my stars that I still rank on Y & M.

Then realize that this is the game I signed up for. I have no lease, or any right beyond the subjective value that my content offers, to the real estate on Google's site.

Then I would have to evaluate my business model. Do I believe in it? Will it work? How can I make it work? Once I had the answers, I'd get busy with the plan. Once again.

One thing I have learned in business is that change happens. There is always something - suppliers get sold, key people move on, clients move on; sh*t happens and the internet world is just like the brick and morter world. It's business.

Maybe they should have called this update "Heartbreak Ridge".

Improvise, Adapt, Overcome.