I think it's an attractive site.

Some things I'd change: the navigation button for "Gout Hater's Cookbook" appears oddly indented, when the other buttons don't. Also, I don't care for the laundry list of links at the bottom of every single page. I'd replace the whole mess with just one or two lines. On the home page, I'd blow away the paragraphes that start "America's first company to..." (or at least move them to another page.) I think they're off-message because they don't describe BENEFITS from the CUSTOMER'S perspective. It would be better to put them somewhere more appropriate, like in a Press Room or About Us page.