Jeweler reputation or name recognition sounds like the key factor to on-line success. We have gotten some of that on our mineral, gem and jewelry show circuit as we return to cities we were at last year.
The face to face contact and customer interaction in selecting or designing a piece gives us and the customer the most pleasure. Our on-line communication with customers from shows has been by e-mail. We have only had one unresolvable credit card losses so far from our shows. It was helpful to read the posts on fraudulent card use that you don't find until goods are shipped. That sounds like a plus for using Pay-Pal.

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David and Kitty from the Blue Ridge Mountains in Virginia, USA. Visit us at http://www.kitkatt.net