Most businesses are wanting to
get off of PPC. They were losing or breaking even - which is still not growing the company profits.
Case studies we have show that sales and traffic reflect the profitable reach that "organic" placements have in search marketing. Quite a few businesses have placements in the top 1-5 that number in the 400 to 500 placement range opposed to the 4 or 5 key phrases in one or two search engines they were able to afford under PPC. Visitors respond more, find them easier, and buy more. The statistics show it.
In all cases, client's PPC costs are eliminated. On the average, a full hands-on
SEO only cost about 1/3 of the previous PPC arrangements. Statistically, the traffic averages a 40-50% increase and properly analyzed, and targeted key phrases based on products or services yield increases of sales proportionate to increase in traffic (industry types do affect demand for specialty items and has to be taken into consideration. All case studies reflect statistics that range from at least 1 year to over 6 years in organic
SEO campaigns. Properly managed, the increase and expansion carefully improves. Of course, plateaus can be reached, but then creative expansion begins to further develop
SEO results as time goes along.
After 9 1/2 years in this line of work (and yes, I'm an InfoSEEKer that started long before we established
SEO as an "industry"), I have yet to see a solid example of PPC that has been a true success except in the most outrageous of situations such as the adult industry or specific travel industries.
I have seen the head shaking and nay-saying from CEO's concerning paying for TRUE organic
SEO campaign management. I have also seen them sign for the PPC campaigns at 10 times the monthly sum or more. My observation is that PPC is following the same format as traditional advertising. You pay for an ad and it gets published. There is a "perceived" tangible. With organic
SEO specialist campaigns, unless the specialist has years of case studies, stats, current clients that have had organic
SEO for years and other things that truly PROVE results in organic placements, the organic campaign seems more of a gamble.
Good organic
SEO specialists take the time to try to educate each potential client. This is a lenghty and time consuming process in itself.
Should a potential client business still choose to go the PPC route to see "instant results", etc, it usually takes a year of outrageous PPC campaign fees that barely break even with sales before the lesson concerning organic
SEO positioning is driven home.