You will see, on that page, that the keyword I used to find the page ("ilovejackdaniels") is highlighted in the cached copy of the page. This is one of Google's best features. When searching, many people frequently click through to Google's cache rather than visit the original page, simply because it is easier to pick out information when what you are looking for is
highlighted for you.
http://www.ilovejackdaniels.com/php/...-highlighting/
Related:
http://www.google.co.uk/help/features.html
http://www.lib.flinders.edu.au/info/...des/google.pdf
CTRL + F + bold on this page:
http://www.google.com/apis/reference.html
Also on this page about Ad Words.
http://www.google.com/intl/en_uk/adw...int-18763.html