Hi
Some heavy philosophy over here ;-) Just do the basics right and the rest will follow. Remember, if there's no demand for a keyword (i.e. enough people searching for your phrase/keyword) there's no use in optimising for it. Do your keyword research properly and you will obtain better results. Also get your copy written properly on your sites. It's extremely important to have enough content and also have it comprehensively segmented under heading tags. Then make sure you get enough backlinks. These are the basics (apart from optimising your meta data). Build from there, set up test sites which you can play with to get best results. Trial and error, we've all been there...
MtraX
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