I guess it's no more morally ambiguous than tobacco's life long pursuit of young smokers. As late as the 1990's RJR was one of the largest sponsors of "block parties" and "beach nites" at any bar with a young crowd.

They paid teenagers (yes, over 18) to hand out tens-of-thousands of 5- and 10-packs of cigarettes outside the establishments - to avoid the fact that most inside were 21 or over - effectively recruiting new smokers.

Sure, the teenagers made a few bucks and everyone loved the t-shirts, but........

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:not_the_usual1
[you decide]
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All in my opinion, which, when combined carefully with a $1 bill, gets you a cup of coffee at the corner store.