I had over 100 links from one site for the word custom web site design.
Google last month gave credit for all 100 links now I only get credit for one of those links.
Because I have more sites that use that link also I still rank in the top ten for custom web site design but I'm no longer number one.
You own site would work the same way if I had 1,000 pages that use the word web design to link back to the home page I may only get credit for one of those links. Where before I got credit for all of them.
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