Monitoring your Web Stats - How do you use them?
Those of you who minitor your and client web stats know what a valuable tool they are.
Hosting Companies that do not offer Statistical packages are a dieing breed.
NO ONE can effectively manage a Site without stats.
Some of the Sites we manage have Webalizer. Webalizer is better than nothing, but pales in comparison to AWS (Advanced Web Statistics).
Obviously there are many great and important features that can be utilized to show a webmaster or Site owner:
The effectiveness of any given marketing campaign.
Overall visitor preformance.
What needs improvement and what doesn't.
Web stats are the most effective tool we have, in that it is the nearest thing we have to "real time" performance data and visitor satisfaction.
One of the AWS stats I pay particular attention to is the "Save as a Favorite" reporting.
Our site is running a phenomenal 19% this month.
I believe that the higher this stat is, it reflects better overall visitor satisfaction, not to mention the fact there is at least residual indication of future traffic indicated.
Stats are important and are a lifeline into Site management. Without them Site management is nothing but..."Shooting in the dark".
I would like to discuss Stat packages and the ways we use them to help promote ourselves and clients in this thread.
I don't think there is a better optimization tool than Statistical reporting and the the developing analysis and action expresses thereby.
Everyone seems to develop their own technique.
Ken
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