Hi everyone,
We use FULL working demos/trials, and it works for our company... sorta. We're flooded with requests and downloads. However, most of these people don't actually use it. So I think you guys are right about the "time factor". Our demo disables in a month or so.
Perhaps that's not enough time or people find it's too much of a hassle to "learn" how it works. To counteract this, our IT dept is creating multiple videos to guide users through the process. Hopefully, that'll do the trick!
As a marketer, the more tools/media you put out there, the more are you able to attract interested people and eventually customers. I believe strongly in the "try before you buy" mechanism, especially for online products and material.
Well I hope that helps, and I would like to hear more of what people think about demos/trials.
Cheers,
Jonny
www.broadfax.com