Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.

The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn't that they don't want to do it, it's just that there are other priorities calling to them as well.

I accidentally stumbled on a way to get clients to systematically write...

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