Welcome to the forum
There is a lot you can do.
Remember content is king. Submitting your site to search engines isn't necessary, directories do help though. The more relevant In bound Links you can acquire the better, with School Uniforms in the anchor tag.
Write articles, make sure you have keyword rich content, keep your title tags short and descriptive, try to make your page names similiar to your keywords.
There are also a few reputable companies that can help you with this if you have the money to spend.
Well that's a start, make sure you spend a couple days just reading through this forum a lot of great advice in here and it's free.
Good Luck
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