"Its not the size of the boat but the motion of the ocean." We've all heard it before because its true. In this case relevancy is the motion of the ocean. I personally feel Google made it not only with relevancy but user friendlyness. No MyGoogle or GoogleMaps and ads all over the first page. A simple layout with a textbox, search button and a big banner did it. KISS...keep it simple stupid. Thats why they are number one right now.
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