I think brian.mark has really given most valuable suggestion to you. On marketing point of view I would suggest to identify well the market trends and target customers of mainstreams and study the competitiveness and implement few changes.
"The doctor of the future will give no medicine, but will interest patients in the maintenance of the human frame, in diet and in the prevention of disease."
Thomas Edison
I think this quote is most appropriate and perhaps you’ll kike it.
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