I'll probably hit this all a little too direct, but I'm not too good at sugar coating things.
I'll start out by saying that if most of your traffic comes to the homepage (I'm guessing so since the page titles are all the same, making it tough for engines to figure out the other pages), then you don't really come out and say "Buy vitamins online" or "Get your vitamins here". You are just telling the visitor who you partnered with to start out, and I don't think most of your customers are going to care in the slightest. I sure wouldn't.
http://www.vitaminlink.net/cart/inde...d&productId=34
Your targeted term seems to be "Blood sugar formula" for this one. I feel that "control blood sugar" or "control blood glucose" would be more natural to search for. It may be a blood sugar formula, but people are going to search for the problem they're trying to fix rather than the marketing term that you come up with unless you have a huge advertising budget (think viagra). Even "diabetic vitamins" or "diabetes control pills" would be much more natural for people to search for.
Once you have people to that page, assure them that it works right away. Testimonials can work wonders. I don't really care that much about the picture if I'm looking for those... move it off to the side to get your text higher on the page. This is all the text above the fold right now at 1024x768:
Quote:
|
Originally Posted by Vitaminlink.net
Location: /Diet
Blood Sugar Formula
Blood Sugar Formula
Product Information
Vitabase Blood Sugar Formula is a scientifically formulated combination of vitamins and herbs designed to keep blood sugar levels in the normal range. Each ingredient in our
|
Blood sugar control isn't about dieting, it's about diabetes management. Tell me how this is going to help me beat the disease above the fold. Hey, if you're convincing enough I'll probably personally be buying some of these.
I'd also really recommend not just saying that the ingredients are chosen to control blood sugar, tell us how it does that. Does it help produce insulin? Does it assist the insulin receptors? Does it block the body's use of carbohydrates and starches? Diabetics are for the most part some of the most educated people about their condition. There are lots of products making claims, but without something reasonable as a "Why it works", it's going to be a tough sale.
I thought maybe you just missed the boat on the one product, so I clicked on another one.
http://www.vitaminlink.net/cart/inde...d&productId=26
I had to read all the way to the "Caution" before I even knew it was for detoxification. I shouldn't have to dig to figure out exactly what that pill is for - most users won't and search engines can't. You'll never rank for a term used way down the page just once without a ton of links coming in that use your exact term, and I didn't see any of those.
The site works reasonably well once I find a product, but it's a real confusing mess trying to select the right product for my need.
Remember that half of your visitors are below average, so you need to talk to the bottom half of the below average visitors to make sure they don't get frustrated and leave.
My final comment for tonight is that the search box sort of hides. Can you add a background color there to make it stand out a bit more? I shouldn't need to search to find the search.
Brian.