I always, always design a website for a niche market. After seeing the success of what was wowcensus.com ($700+ a day on AdSense until I drove the main advertiser into bankruptcy, I then sold the site for $8K) which is the definition of niche market, I've decided it's the way to go.
It's to hard, and takes to long to compete with the large names. I would much rather make $70K+ in 3 months, and continue that pattern, than sit in debt for 3 years, and finally come out at year 5 with $2 million in an attempt to compete with amazon, google, etc.
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