A lot of my work is local - so in Alaska that means tourism related sites. If I focus only on say - fishing guides - I'll learn a lot more about the industry which will let me offer a better product to the guide. BUT!!! The competetive nature of the fishing guide industry means that if I do a lot of guide sites, each site will be competing against each other.
As a design/development company I offer more than a website - I try to offer a competetive website.
That contradiction has kept me from focusing on niche markets.
JM
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