Strange world we live in, Why on earth do you want to be top of the World?
If your name is Bill Gates and you want to outsell everyone else, then providing the profits are there, then spend as much as you want. But the idea of Forums like WPW is not to tell you how much to spend on PPC or to pay someone to promote your site. It's how to get listed so that you get hits.
Ladies of the forum, please answer this question, or Husbands of avid shoppers. Or all Men who love shopping, here is the question.
When was the last time you bought everything you needed in ONE STORE?
Now to the asker of the question, watch for the answers, then you will realise that being top, is NOT the answer. Having the right products at the right price and the right quality is what it is really all about. And if that means that they find you on page two or three or more, who cares?
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