Sorry to take so long to get back to you! That's quite a report! I've made some changes regarding the title and META description. I think the most valuable part of it, however, is identifying the competitors, which are different from the ones I had identified originally. In fact, several of them are not what I would expect - one is not a healthcare company per se, and another is describing a webinar from 3 years ago. However, those pages (and many more!) are all competing for many of the same visitors that my site is.

One useful thing I have observed from the competition is to publish links to industry articles on our "In the News" page, not just articles pertaining to Emergenuity, but articles written about the industry.

A newsletter is also a good idea.

I'm not sure, however, how to "track the Directories they are listed in." Any additional direction would be super!

Thank you, carol