Hi,
I'm new to ecommerce, but have developed a site www.disapswimwear.com and wouldlike help on.

1.Given that two web sites have the same google page rank , with the same backlinks, and the same keyword. What determines the position of the sites when searched for that keyword?

2.If all other things are equal, will a single keyword rank higher than say 2 or 3 keywords when searched for the same keyword in google?
Thanks Alec