The site needs a little more graphical interest, in my opinion. Your only graphic is two people kayaking and it's really small. Expand the height of your header and add a collage of Rock River photos. Add photos to the body of your site as well.
The text on the home page spans too wide for easy reading on my 1280 wide screen - think newspaper columns and set a width for text like 500 pixels.
Your external links need to open in a new window (Saux Valley Events, for example). I clicked on the events link and lost your site.
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