Hi David (also posted this at your bb),

I've been busy trying to implement the changes your reports recommended, but I have a few questions if that's okay?

I got lost about your 'mortgage' vs 'mortgages' pm comment - should I include both on a page or just one (guessed both)?

Also, using the 'wordtracker' and 'digitalpoint overture' links the other members were kind enough to post, I couldn't find any results for the search terms you picked, or 'gwent' in general and was worried I'd be optimizing for unsearched phrases (technically gwent no longer exists, its now monmouthshire).

Using those resources I came up with the following phrases and have optimized a page for each using the reports you made as guidelines for what to put where, how long, how often etc:

home 'mortgage choice' & 'remortgage choice'
mortgage 'mortgage remortgage' (content yet to be added)
defaults/ccjs 'mortgage arrears'
repair credit 'adverse credit mortgage'
reform 'credit rating repair'
stop repossession 'house repossession uk' & 'mortgage repossession'
loans 'secured personal loan' & 'commercial mortgage loan' (content again..)
commercial 'buy to let mortgage wales' & 'commercial mortgage'
about 'mortgage broker wales'
mortgage glossary 'financial glossary' & 'mortgage terms'

I've also ammended the meta keywords to reflect the chosen keyphrases.

The reports recommend changing the <h1> tag to reflect the search term, which I've done for each page, but as I use css 'image replacement' for the header, could this be regarded as cloaking as the header image does not repeat the tag wording? Am I being over the top with my concern, there's no intent to deceive, the <h1> page content is far more accurate than before (just said Open Choice Mortgages - Independent Mortgage Broker)?

At one point, the <title> <h1> <h2> and <h3> tags were identical which I guessed was a bad thing? So I've mixed things up a little.

So although I went through every page of the reports and tried to implement them, because I changed the search terms from your original ones, I'm not sure how effective I've been at interpreting the recommendations?

Kind regards
Steve