Inbound Link Value
Surely, it all depends on the value of a link to the business.
I read a story today about a direct marketing company that spends £120 (200 USD) to attract each new customer. Now a link costing $1,000 per month would seem good value for this type of business if:
1. It delivered the right sort of prospects
or
2. The ranking benefits delivered the same effect
However, buying and selling links for supposedly organic ranking benefits sounds a bit cheesy.
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