International marketing requires travel. You need to visit the country and live with the people (not in an American chain hotel), for at least a short period of time.

I think there are two types of people in marketing:

1. Those who determine what the consumer wants and provide it.
2. Those who try to make the consumer want a pre-determined product or service.

You can not do either from an office tower in New York, if you have never been to the nation whose people you expect to buy your product.

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Sincerely, Jacob
SEO Houston
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