European marketing
P8R,
I'm not sure what you're selling but there are soem general rules. Culture and language are key issues in Europe. It works in three dimensions:
1. North/South - Nordic to Latin
2. West/East - Democratic to authoritarian
3. English, to non-English speaking
Britain and Ireland won't be that different from the US or Canada. Holland and Scandinavia won't be far behind with 95% of people under 50 speaking English. Perhaps more importantly the people in this part of Europe are more pre-disposed towards American culture.
Then you've got the three main language groups of German, French and Italian. Don't tackle any of them until you're sure of you've got it right in Holland and Scandinavia.
As a general rule Calais is only 18 miles from England but it might as well be a 1000 miles away culturally. On the other Holland and Scandinavia could almost be next door. Sweden is even known as little America.
If you need any other help PM me.
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