I've noticed that one of my competitors has begun raking well with subdomains for some of the important keywords in our field.

Google seems to have been foxed (for the time being), using a subdomain allows you to manipulate the keyword into the domain name and by point a few links to it from his and other sites these are ranking well with the least amount of effort. Certainly they are newer and have less links than my corresponding page, how does he do it?

My question is, if you follow the same trick, but retain the original page on your site (using new content on the subdomain) what have you got to lose. You can point links at it from your main site, register it in directories as an independent site to the parent and it if eventually gets blocked you've still got the main page to fall back on.

Any thoughts?

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