Press Release Writing is part of our standard WebSite promotion/Marketing/Maintenance/
SEO package.
Our last one thru PRWeb netted 1000 views/hr and almost 300 Journalist "Pick-Ups" within the first 24hrs.
Savvy Webmasters include this in their packet.
Stiff competition also comes in the form of professional Journalist services specificly targeting Press Release Writing offered by every major Press Release Site.
Don't forget there are payments to the
PR Agency, that are incrementally designed for varying levels of benefit and impact.
You can count on at least $120USD per release to be effective at all.
Ken