I guess I'm thinking it looks rather dated. I should probably be able to change the doctype easy enough, and the ending text is unneccessary. I'd have to say, though, that we rank #1 for tool parts (and have for 4+ years on all the majors) so
SEO isn't the concern.
Does it not strike you as dated? Maybe it's just because I've been staring at it for 5 years that I want something different.
We've made some changes to the background color, made some code changes, but the overall look hasn't really changed.
http://web.archive.org/web/200104011...rtsdirect.com/ shows the 2001 version.
Maybe it's still fine, but I always prefer to keep it fresh.
Brian.