A Press Release business ?

Yes, it could fly. Won't be easy though, just like any other start up.

Rather than price, I might be looking at concentrating on getting your point across on the site about how important a well-written one is.
A badly written pr... well, may as well not have been written at all.

I've seen a lot of brutal ones, by people thinking they can do it themselves.

Let me know when you get going. I may have an interest as I've got several irons in the fire.. I can be your guinea pig