I commend your desire for freshness, but I'd venture to say that the site look having been static for this period of time has become somewhat of a branding for your company. If it's converting well, prospects into customers, assisting in retention of customers, etc., why tinker?

That's not to say that a fresh look wouldn't attrack news prospects, but changes can often scare consumers.

IF you go with a redesign, do you plan to put on a test server and do some market focus research with current customers and industry and web peers?

Also, you state it's been static for a period of time. Have you updated the code in that time? I ask because I wonder if a more forgiving HTML doctype might eliminate some of your code errors.

A few concerns looking at this (code):

Your footer looks like the same color as your background - might get you slapped for an "attempt" at hidden text, even though it's not the case.

</HTML>

<font color="A0A0A0">ToolPartsDirect.com V7.00</font> (appears after closing)

I know a lot of this is outside the scope of your question, thanks for your tolerance in advance. I only bring this up because a revamp of your code might bring better SERP, prospects and hence customers while you're in the process of contemplating the redesign.

A final thought - have you asked, or considered, your current site visitors and customers about what they would like to see different, if anything?

Good luck; looking forward to seeing more on this issue and how it works out for you.

w®m

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W. R. Mineo