Blogs --- host it, as if your spidering depended on it! (because right on, it does. Keep that
PR passage internal!)
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Or maybe you should ask Dan Rather and CBS if blogs have any real influence on events and futures.
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Yep! Also ask the numerous tv news talk show hosts -- many who promote their own blogs. MSNBC, Fox, you name them, they've got them. Liberals, conservatives, they've got their loyal bloggers.
I can only think of a few instances where a blog may not suit a site though. A police department website -- probably not. They could try, I've never seen a police force blog, and not sure what it would contain. It may have a leading article blog of "today we shut down a crack house on Holland Street, thanks to a tip received by Sgt. Miller..." They may get a few responses like "thanks for keeping our neighborhoods safe", and "let's all really support youth education, teaching youngsters about the dangers of..." Then someone has to be on-hand to clean up the posts that would go like "i hate pigs", hacker threats, etc.
But Yvetta's Yarn Barn, who paid her nephew $250 to design her plaza store site for her, could even benefit from coughing up a few more bucks to have someone help her set up a blog, to chat about her crafts classes, shows coming up this summer, new sweater and mittons ideas, and all that stuff.
Same goes for something like Bob's Hardware, or Hometown Pools and Jacuzzi's. Make the product or service worth talking about, and demonstrate that you know your product more than anyone else. Blogs can help accomplish that.
The point is, blogs aren't just for big business and web junkies. There's an enormous amount of information out there to get a blog up and running in no time. Let people know about the blog, and word starts traveling fast. Money can't buy that kind of advertising.