Hey, I asked for a critical review! I agree that logo designs should be simple memorable, and work large or small. (This resizes well, as it is an Illustrator vector image.) And it should be simplified and stylized. However, most people recognize it as a flower (viridiflora tulip), not as half eaten hamburger.
If anything, I am guilty of being too specific and realistic. The reason I haven't changed it is because so many people recognize and remember it when they see the logo a second time, as when I give them a business card.
I am in the middle of a major lifestyle change (out of state move, business change) so this might be a good time to redesign it. I have seen loads of graphic design logos which are just abstractions of type, some have animal or object themes, artistic tool themes, (pen pencil, paintbrush), computer tools, (monitor, mouse), web themes, (wire-framed globe). The last three categories have been done to death.
My thought was that the logo should say something about what I do, as in original illustration, to represent me. Obviously, I am not targeting the high profile, big corporate image fortune 500 companies. I am targeting the small or start up business.
Perhaps my problem is that I'm an artist in the closet, doing design work. I do appreciate all the input and will consider these points when I go about a redesign. Thanks again.
|