Don't know why they never figure it out.

People read text ads.
People ignore Graphic Ads.

Very Simple. The basis behind the success of the advertisements down the right side of Google's search engine is that they are succinct text ads. They don't offend or insult us. They are information based advertising!!!!!!!!!!!!!!!

Text AD = People paying attention
Banner Ad = People automatically ignoring.

When will they ever learn what works and what doesn't! Get the friggin graphics out of RSS!!!!