Definitely - and loving it.
For sure and what a game it is. I think the domain portion of the web business is one of the most important ones. Certainly one of the most creative.
People say a domain name is not as important as what you DO with the name. True. BUT. In the beginning most traffic will come from searches and links. (where your long & bad domain wont hurt you) But eventually if your site becomes part of peoples lives and ends up being talked about around the watercooler YOUR domain name will be extremely important. Not to mention any offline marketing, pr and advertising efforts -- mostly would go to fuel your competition and your category if your URl is-full-of-dashes-numbers-and-ifstoolongand-doesnt-makemuchsense.
So as a professional advertising copywriter and creative conceptual thinker I am spending more and more time on domains and loving every minute of it. Take pride in your craft. One day the big checks will come in - and while you wait (and work it) you should be making money - not losing money - SO it is not a risky game if you play it right.
|