If you study the sociology of cults, you will find the avenue to success (and failure)in MLM.
Here are 11 observations from my own 2 experiences with MLM and research into cults in Graduate School:
1)There is only one party line and all must follow. 2)Git rid fo skeptical friends.
3)Associate as often as possible with the true believers.
4)Give your dollar support to the group till it hurts.
5)Become a missionary for your new creed.
6)In first contacts, don't tell targets of your real purpose.
7)Rely on the target's need for group association or human frailty (greed?)
8)Involve the entire family or separate from the family to join the larger loving group of like minded souls.
9)Seek out, befriend and bring into the fold, those who are likely to want to become missionaries of the cause.
10)Never share a loss of confidence or belief with those in authority (up line)
11)Never view those who fail in any other terms than "they just didn't work at it hard enough."

I am sure others of you may have similar observations.
Jim Casey

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