I think you may need to adjust your expectations. There will always be a percentage of visitors who get to your front page and then determine it’s not what they’re looking for, so they click away. You have to expect that. Some kid may do a search for “beaches in Spain,” and get to your site, and then click away – that’s just the nature of the web!
And 80 visitors a week is a very small number – especially since you’re dealing with a high price item like real estate.
But the good news is that at least in the United States, more people use the web to find a new home than any other media. A huge percentage of buyers do research on the web before they even approach a real estate agent. I realize that real estate sales can be very different in other countries, but I would guess that people everywhere use the web to do research before buying, so you’re doing the right thing by setting up a site!
And it sounds like you’re targeting the right keywords – I might suggest targeting specific cities, since people may search for “homes in Madrid,” etc.
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Originally Posted by labeler2003
Several questions come immediately to mind: Does your web site make it easy for people to respond? Have you told your web site visitors you want them to respond? What reasons would people have for responding to your web site?
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labeler2003 makes some very good points! When I found a house I liked on the beach page, there was no price listed. Maybe that’s the standard in Spain? I don’t know, but I would be hesitant to contact you without knowing if a house was in my price range. At the very least I would suggest putting a link at the bottom of each details page with text that reads “Contact us about the price of this home,” or something similar. I see that you do list prices on the Resale page, but not on the Beach, Mountain of Golf pages – are they the same houses?
Then when I clicked on the Contact link at the top of page, it took me to a page to sign up for a £149.00 tour! Looking further it appears it’s an optional tour – but you might want to make that clearer, because my first impression was that I’d have to pay for the tour in order to find out the price of that beach house I liked – and that’s a huge turn-off! I realize I was wrong, but I may not be the only one to jump to that conclusion.
I think that with time you’ll be just fine. You have an attractive site and very attractive properties. When your site starts showing up in the search engines, the right people will find you – hopefully you can convert them to sales!
By the way, I’d love to know what an American Style Kitchen is? I’ve never heard that term!